2014上海珠寶玉石首飾暨收藏品品藝術展覽會

Shanghai Jewelry Chow&Collections,Arts Show 2014

時間：2014年12月26-29日

地點：上海世博展覽館（上海浦東新區國展路1099號）

主辦單位

Sponsors

山東省珠寶玉石首飾行業協會

北京環球智展會展服務有限公司

江蘇工商聯金銀珠寶業商會

Shandong Association of Jewel & Jade Industry

Beijing Huanqiu Zhizhan Exhibition Co., Ltd

Jiangsu Federation of Industry and Commerce of Gold, Silver Jewelry Industry Association

協辦單位

Co-organizers

亞洲珠寶聯合會

深圳市黃金珠寶首飾行業協會

中華全國工商業聯合會金銀珠寶業商會

廣東省金銀首飾商會

Asian Federation of Jewelry (LJDA)

Shenzhen Industry Association of Gold, Silver Jewelry

The All-China Federation of Industry and Commerce of Gold, Silver Jewelry Industry Association

Guangdong Gold and Silver Jewelry Association

承辦單位

Organizer

北京環球智展會展服務有限公司

Beijing Huanqiu Zhizhan Exhibition Co., Ltd

全球珠寶行業發展最迅猛的中國

The Flourishing Chinese Jewelry Industry

（資料來源：北京和君咨詢有限公司報告。）

隨著經濟快速發展，中國已經成為全球經濟發展速度最快的國家之一。在全球經濟危機的背景下，中國的奢侈品消費增長穩居世界最前列。2013年，我國珠寶市場總體上好于2012年。國家統計局統計，全國限額以上企業（單位）中，金銀珠寶銷售額為2959億元，同比增長25.8%。商務部監測的3000家重點零售企業，金銀珠寶銷售同比增長22.3%。

With China’s rapid economic growth, it has become one of the most fast-growing countries in the world. The total increase of the luxury consumption of China is ranked among the top of the world in the context of global financial crisis. Overall, China’s jewelry market in 2013 is better than the year of 2012. According to the data from The State Statistics Bureau, the total sale of gold and silver jewelry in 2013 was RMB 295.9 billion, which has increased by 25.8% comparing to the result of 2012. According to the analysis of 3000 major retailers given by the Commerce Department, the total sale of gold and silver jewelry rose by 22.3%.

我國目前珠寶消費已進入了高速增長期，珠寶首飾行業年銷售總額連續多年高速增長。資料統計，我國一線城市人群對珠寶的消費數額急劇攀升，海外品牌的平均購買價格相對較高，達到21,654元，本土品牌平均購買價格為11,985元，包括上海在內的各大一線城市，珠寶市場正在逐漸擴大，消費市場吞吐能力正在不斷加強。

As the domestic consummation of Jewelry has entered into a fast-growing period recently, the gross sales of jewelry industry has grown rapidly for years. According to statistics, the jewelry expense of citizens in first-tier cities is soaring. The average purchase price on oversea brands is comparatively high, reaching RMB 21,654, while RMB11,985 on domestic brands. The jewelry market of all first-tier cities, Shanghai included, is expanding; meanwhile, the throughout of consummation is enhancing.

國際貿易壁壘的取消，上海市場經濟、現代服務、金融商圈日漸成型，珠寶首飾市場投資、貿易的平臺慢慢最終形成，加之上海市民整體超高的消費水平與之相契合，上海市是國內首屈一指的大都會，成為舉辦國際珠寶展覽會的首選城市，也是國際珠寶品牌進駐大中華市場的理想據點。

Because of the international trade barriers has canceled, Shanghai’s market economy, modern service, financial business circle is forming, jewelry market investment, formation of the trade platform slowly in the end. Shanghai residents as a whole is ultra-high consumption level corresponds with it. Shanghai is the leading domestic metropolis, it become the first city of hosting international jeweler show, also that is great market choice for international brands.

拓展華東市場——環球智展上海珠寶展

Expand Market in East China—Shanghai Jewelry Show of Global Zhizhan

上海世博展覽館是一座功能齊全的高規格、現代化、國際性會展場地。10萬平米室內、外展覽面積布局合理，功能齊全，相關空間自由組合，十分便于參觀，為亞洲最大無柱展覽空間。是相關展覽、活動、儀式的優選場地。

Shanghai World Expo Exhibition and Convention Center is a fully functional high standard, modern, international conference and exhibition venues. 100000 square meters of indoor and outdoor exhibition area and layout is reasonable. The function is comprehensive. Its the preferred site for related exhibitions, activities, ceremonies.

2014上海珠寶玉石首飾展暨收藏品藝術展覽會將于2014年12月26日至29日在上海世博展覽館盛大舉行,此次展會是專為來自國內外高級珠寶制造商、上海境內及江浙滬周邊城市的高端消費群、珠寶收藏家及高級珠寶零售商共同而設的國際盛會。為期四天的智展上海珠寶展是您拓展華東地區高端珠寶市場的最佳平臺，請即參與，勿失良機！

Shanghai Jewelry Show & Collections, Arts Show 2014 will have a grand opening ceremony in Shanghai World Expo Exhibition and Convention Center on December 26-29th ,2014. The international show is specially held for senior jewelry manufacturers, and high-end consumers, jewelry collectors, senior jewelry retailers of Shanghai and surrounding cities. The 4 days’ Shanghai Jewelry Show will be the best trade platform of top jewelry market in East China for you! Please seize the valuable business opportunities!

展望2014 五大亮點——拓展華東市場首選平臺

Looking into the Five Highlights of 2014:The First Choice for East China’s Expansion.

（1）特邀國家級珠寶鑒定師現場免費咨詢鑒定。

(1) Specially-invited national jewelry gemologist offers service of free consultation and identification on-site.

（2）展會規�！�—增長迅速客戶回頭率高：展位總數將達500個，面積60000平方米；匯集斯里蘭卡彩色寶石、巴西碧璽、臺灣精品翡翠、香港精美首飾鑲嵌、新疆和田玉、南紅等眾多珠寶展品，為廣大市民提供一站式購物貿易展示平臺。

(2) Fair Scale: Rapid-growth and high rate of clients’ second glance: The total number of booth will reach 500 and the fair area 60,000 square meter;

For offering the public a one-stop platform to shop, trade and display, numerous jewelry gather together in the fair, such as Sri Lanka colored stone, Brazil tourmaline, Taiwan quality jade, Hong Kong fine jewelry, Xinjiang Hetian jade and Nanhong Agate, etc.

（3）展會推廣——強大陣容，強勢宣傳推廣：與國內外各大網站、雜志、報刊等專業媒體鼎力協作進行推廣，大眾媒體、戶外廣告、車體廣告、地鐵廣告、電子屏幕及展訊等各種方式的立體宣傳，提升展會品牌形象和影響力。

(3) Fair Promotion: Grand Team, Powerful Advertisement. To upgrade the brand image and influence, the organizer popularizes the fair together with professional media as web portals domestic and overseas, magazine and paper and also adopt the three dimensional promotion such as mass media, outdoor advertisement, metro, electronic screen advertising and Spreadtrum, etc.

（4）制作各種有針對性的宣傳資料并結合各行業協會、商會等全面擴大專業觀眾的邀請面，邀請各大銀行高端客戶、各高端會所會員、各高爾夫聯合會會員、豪車俱樂部等參與活動。

(4) To enlarge the invitation of special visitors, the organizer makes kinds of pointed advertising material together with industry association and business council, and also invites high-end clients of all banks, members of high-end private clubs, golf federation and luxury car clubs.

（5）本屆展覽市民可通過本次展會官網、微信微博提前預登記，現場前1000名參觀觀眾會有水晶飾品贈送。

(5) In the fair, visitors can do pre-registration in advance on official website, wechat and weibo; the top 1000 visitors will receive crystal as a present.

周詳的立體宣傳——確保您的參展價值

Offering Perfect Three-dimensional Promotion to Guarantee Your Participation.

1、報紙：主流報紙—— 新民晚報、新聞晨報、新聞晚報、文匯報、東方早報等整版廣告和新聞稿投放，組委會展會現場統一派發報紙給各參展商，讓參展商實實在在看到展會的宣傳推廣；

1. Newspaper: Mainstream Newspaper: Putting full-page advertisement and news in Xinmin Evening News, Morning Post, Shanghai Evening Post, Wen Hui Bao, Dongfang Daily, the organizer distribute those newspapers to exhibitors on-site to show the exact promotion of fair.

2、電視臺：東方衛視、新聞綜合頻道、記實頻道、電視劇頻道、廣播電視臺等展會現場新聞記者采訪報道或直播；

2. TV: Press Interview on-site or live-broadcast by Dragon TV, CCTV-1, Documentary TV, CCTV-8 and Cable TV, etc.

3、高端媒體：針對華東市場、江浙一帶及上海地區城市高端消費群體（中產階層、金領白領、商務人士、銀行ＶＩＰ會員、保險公司ＶＩＰ會員，上海頂級會所會員、時尚消費場所會員）直郵和直投，確保到會參觀觀眾質量。

3. High-end Media: To ensure the visitor’s quality, the fair committee directly mails or delivers invitation letter to high-end consumers in East China, Jiangsu and Zhejiang provinces and Shanghai surrounding area, such as middle class, gold-collar, white collar, business man, VIP of banks, VIP of insurance company, members of top-level clubs in Shanghai and fashion consuming places, etc.

4、客服部：

4. Consumer Service Department:

⑴積累了10年行業專業采購商和觀眾數據庫60萬條信息，每個月10萬份的入場卷派發到國內各大珠寶城、珠寶批發市場和交易中心邀請采購和參觀；

(1) Professional purchasers accumulated in 10 years and 600,000 items in visitors’ database; delivering exhibitor and visitor pass to jewelry markets, wholesale market and trading center for purchasing and visiting.

⑵對全國集群地和每個地區的采購商和觀眾進行一對一的電話、郵寄、傳真等形式邀請，每個月群發短信100萬條，群發郵件100萬條；

(2)Through telephone, mail, fax and other ways to invite purchasers and visitors in jewelry clusters and every regions domestic one by one; Mass texting and emailing 1 million messages every month.

⑶國內外重要展會（香港、深圳、上海、北京珠寶展）設置展位派發邀請函、門票宣傳推廣；

(3)Setting booth in famous exhibitions domestic and overseas (Jewelry fair in Hong Kong, Shenzhen, Shanghai and Beijing) and delivering invitation letter and ticket for promoting and advertising.

(4)行業內主要雜志和網站推廣；高檔小區和別墅報箱、奶箱門票的一對一的投放

(4) Main Magazines in industry and website promotion; delivering promotion materials to top-level communities and villas.

展品概覽

Exhibits Profile

鉆石、珍珠及寶石Diamonds,fine pearls and precious stones

鉆石首飾 Diamond jewellery 珍珠首飾Pearl jewellery

翡翠首飾 Jadeite jewellery 古董首飾Antique jewellery

寶石首飾 Gemset jewellery 翡翠玉石Jade and Jadeite

瑪瑙首飾 Agate jewelry 水晶飾品Crystal jewelry

古董及藝術品 Antiques and works of Art

藝術品 works of Art 雕塑品Sculpture

紀念章Commemorative Medal 古玩Antique

琥珀 Amber 歐式古典家具The classical European style furniture

如何抵達上海世博展覽館

Get to Sweecc

上海世博展覽館位于世博軸西側，緊鄰中華藝術宮、世博中心以及梅塞德斯-奔馳文化中心。她連接南浦大橋、盧浦大橋、打浦路隧道、西藏南路隧道等過江要道，坐擁周邊數十條公交線路，軌道交通7、8號線(耀華路站)、8號線(中華藝術宮站3號口)可直達展館。

Shanghai World EXPO Exhibition & Convention Center (SWEECC) is located in the center of the Shanghai World EXPO area, at the wast of the river mall, and very near to Huangpu River. It is close to the China Art Museum, the EXPO Center, the Mercedes-Benz Arena and several Five-Star Hotels. SWEECC is easily accessible by metro and bus lines. It is connected with over-river thoroughfares such as Nanpu Bridge, Lupu Bridge, Dapu Road Tunnel, Shangnan Road and Yaohua Road. The through metro line 7 and line 8 that starts at Yaohua Rd. Station

有關參展詳情，請聯絡：

北京環球智展有限公司

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